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Marketing Material - Poster Design

Important Notice -

This category of blog posts is about a module/project for my Fine Art Degree. This particular module contains an element to plan every aspect and make the work to be put in a hypothetical exhibit. This means the exhibit isn't planned for real, it's all pretend for my grade. This is so we get real-life experience and learn the elements and factors of putting on an exhibit. This means everything is thought about, the context, budgets, audience, why etc but no Exhibit is happening. This blog post talks about the Baltic which I have decided to be the place where my hypothetical exhibit would "happen". I'm not affiliated with the Baltic; this is university work.


To design these posters, we got timetabled an exciting digital workshop across the weeks to learn the interface and basic tools to be able to put together a poster in Adobe InDesign. I remember trying to teach myself InDesign in college for an idea I had and had to fall back and do it in Procreate which worked but I was hoping I'd learn another Adobe Software for skills. This workshop meant a lot to me and meant I was finally able to ask for help and learn past the basic features of what I wanted to do in my posters. This made me want to use InDesign more in the future for further work. This is something I'm hoping to do, the three posters I designed are ones I stuck with so I had a variation of posters for marketing distribution.


Marketing material was a fun task to be able to create. Learning InDesign and how to make posters is something that'll come in useful for many years to come. I used Photoshop to edit a gradient on some photographs I had selected. I tried to stay clear of images I had used in artwork so all the art in the show is a new experience, in that way, the posters themselves are an artwork of the show too.


I wanted both portrait and landscape posters to have contrast in poster designs displayed around. It gives the show title and the information for the opening night. The first day of Pride month. I used the bisexual flag as they need more inclusivity and acceptance and myself (kind of, well say so anyway) and Ace both identify as Bisexual so it seemed fitting. It’s also subtle if you didn’t know the colours of the bisexual flag you wouldn’t know it was a queer show unless reading the title, meaning the colours are going to catch the eyes of LGBT and allies first in an Oh that’s the bi colours which for me always works when I see colours of a flag, I recognise to go take a closer look to see if it is something LGBT related. Most times it is not just coincidence.




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